For this task we were giving a fictionally brand called “Fra Gård”. Currently, the shop does not have a logo, the name simply painted above the entrence. They needed a unique logo to help attract customers to their shop, but also an identity for the shop to create presence for the shop online. To do so we had to dig into the process of logo deign, brand identity and idea generation.
Client:
Fra Gård
Deliveries:
Logo
One page style guide
Year:
2024
I went for creating a brand style that gives the experience of warm sense of familiarity, feeling seen, understood and a part of a community. Also by focusing on its unique features - location, family heritage, community support and unique products - and effectively communicating these through a cohesive brand story and engaging customer experiences, Fra Gård will stand out as more than just a shop; it will be a destination that offer a slice of Lofoten´s heart and soul.
